Discount work. period. They are one of the more common WooCommerce marketing techniques you can use to convince customers. But this is not enough to start rolling them out, does it? Offering excessive discounts can affect your brand. You must choose wisely and plan when and how to offer a price reduction. Decisions are not always easy, but this is where personalization can come into play.
What is a personalized shopping cart discount?
The discounts offered only to specific consumers are personalized discounts. When offering discounts for specific shopping cart values and special customers, you will have what experts call MOAD (the mother of all discounts)-personalized shopping cart discounts. For example, suppose a first-time purchaser adds a product worth $80 to his shopping cart. You can provide a 10% discount for a shopping cart worth $100; encourage them to increase the value of the order to save some costs.
Personalized discounts on the value of shopping carts are a reliable way to convert customers. In addition, since shopping cart discounts are not offered in bulk, they can help you maintain brand value.
Why is the personalized shopping cart discount effective?
Discounts benefit all types of buyers. However, because they are not available to everyone, they make customers who can really take advantage of the savings feel special. Personalized shopping cart discounts.
1. Improve customer loyalty and retention
“61% of consumers said that the most important way for brands to interact with them is to surprise them by offering offers or gifts, just to become customers.” (Hello World)
By making customers feel good and improving their shopping experience, you can directly affect loyalty. Customers are driven back to your store for personalized benefits.
2. Attract larger orders and bulk buyers
“30% of people buy to get something” (Persuade and convert)
Shopping cart discounts entice buyers to make higher purchases to save money. This directly increases your average order value and encourages bulk purchases.
3. Encourage trials of new products
The benefit of personalization is that you can not only provide them to a group of customers, but you can also provide them to certain products. By setting discounts on new products, you can encourage buyers to try them.
4. Avoid bargain hunters
The shopping cart discount is not obvious until the shopper adds the product to the shopping cart. Therefore, they can be used to target loyal or genuine customers, not just those looking for discounts.
5. Reduce shopping cart abandonment
“If it is offered at a lower price, 54% of shoppers will buy the product left in the shopping cart.” (Neil Patel) *Prosperity*
We all know that shoppers abandon their shopping carts when they encounter unexpected discounts. Discounts can do the opposite and encourage them to make purchases. In fact, if you offer a discount immediately, you can reduce the cycle of cart abandonment and recovery.
6. Reward first-time buyers
By setting special discounts for guests or first-time buyers, you can allow them to improve their experience and attract them to continue patronizing your store.
7. Maintain brand image
Personalization can well reward real buyers and loyal customers. By limiting the scope of discounts, you can still maintain your brand image.
Although all of this sounds great in theory, let’s start implementing and measuring the effort required to introduce such discounts.
How to use WooCommerce to provide personalized discounts?
You can use WooCommerce’s dynamic pricing plugin to provide personalized discounts.There are many plugins you can use, but in this guide, we’ll cover Wisdm customer specific pricingThe plugin allows you to create multiple pricing tiers to provide discounts on purchase quantities, set unique prices for first-time buyers, groups, user roles, import/export prices, etc. But more importantly, it allows you to set specials based on the value of your shopping cart.
After setting up the plugin in the store, you need to do the following:
Create shopping cart discount rules
Under the plugin settings, go to CSP> Shopping Cart Discount. Percentage discounts are allowed. You can choose to set discounts for “First Time Buyers”, “Existing Buyers”, and “Guest Users”. You can select the user type and continue.
For example, suppose you want to offer a 20% discount to first-time buyers of a product with a shopping cart value of $100. You must set the minimum shopping cart value to 100 and the discount value percentage to 20.
Limit applicable discounts
The Wisdm customer specific pricing plugin allows you to set special product prices for specific customers. Now that shopping cart discounts may bring additional savings to these customers, you may want to limit the total discount granted. To do this, you can set the “Maximum Allowed Discount Value” to set the upper limit of the offer.
To fully control the discounts offered to certain products, categories, or specific users, you can choose to set up exclusions. You can add product lists and product categories that are not part of any discount. Moreover, there is no benefit to users, roles or groups.
In addition to these settings provided, Wisdm customer-specific pricing also has an option to let shoppers know the savings they will receive when they add products to their shopping carts, but this does not currently apply to discounts. For example, continuing our previous example, suppose that a user purchases a product worth $100 and gets a 20% discount. However, suppose they add a product worth $80 to the shopping cart. Then using an option in the plug-in, if the user adds more products worth $20, the user can be notified to save 20%-increasing the value of the shopping cart to $100.
This is a great way to entice buyers to increase the value of their orders and increase store sales.
Personalized offers with user roles and purchase history
ELEX WooCommerce dynamic pricing and discounts The plugin provides a wide range of options to set personalized discounts. It can help you create multiple discount options based on products, categories, shopping cart conditions, combinations, etc. Each discount rule you configure in the store can be personalized based on the user’s role or the customer’s purchase history.
For example, you can set new product discount rules based on specific products and quantity ranges.
You can then allow the offer to be applied only to specific user roles. Just select the user role you want to offer discounts, and only these customers will be able to see the discounts in the store.
The plug-in can choose to limit the quotation based on the customer’s purchase history. Just enter the value of the minimum order quantity or the minimum purchase quantity. Now, only customers whose purchases exceed the threshold can enjoy this offer. In addition, you can specify the email ID of the customer who wants to offer this offer.
Personalized shopping cart discounts can make any WooCommerce store vibrant and exciting, thereby attracting buyers and maintaining their engagement. This is a great way to encourage shoppers to buy higher value to save money.Only need one Dynamic pricing plugin Add this feature and you are good to go.
What are your thoughts on this feature? Are you considering adding it to your WooCommerce store? let us know.