If you’re fascinated by beauty, or are always asked for hair, skin, and makeup tips, you’ve probably considered using that experience to start a beauty blog. However, you might be overwhelmed by the thought of going through a complicated setup process on a platform you don’t know about.

WordPress is the perfect solution for beauty bloggers. It’s very easy to build a good-looking website by using one of the many beauty-related themes available. Similar to how the right accessories can change a person’s appearance, choosing the right theme can also make your blog look great.

In this article, we’ll start by showing you two great examples of WordPress beauty blogs, and then walk you through how to start your own blog on the world’s most used publishing platform. let’s start!

Popular Beauty Blog Running on WordPress

Beauty blogs are very popular, and with the sheer number of blogs available, it can be difficult to choose one to like. However, all the top beauty blogs are informative and beautiful (naturally!). Here are some popular beauty sites built on WordPress that we think are worth checking out.


Maskcara Beauty Blog

Run by makeup artist Cara Brook, mascara is a website dedicated to celebrating natural beauty. Here you’ll find helpful tutorials, product information, life lessons, and of course makeup for all types of women. The site is image-heavy, using stock photos and selfie images throughout. It also has a prominent Instagram feed at the bottom of every page, further showcasing the site’s many tutorials.


Fashionlush Beauty Blog

Don’t let the name mislead you. fashion Not just clothes, but great DIY, health and beauty tips, and travel journals. This chic looking blog aims to inspire and nurture the creativity of its readers. Professionally shot photos make the site feel like a ready-made magazine – a style that’s perfect for beauty bloggers.

slimming secret

Slimming Confidential Beauty Blog

This slimming secret is the personal blog of beauty and fitness influencer Lauryn Evarts. Here you can find her personal tips for living a better life from the inside out. Tips range from hairstyles and morning routines, to the best food in cities around the world. While most of the photos are professional or candid, the product’s plethora of images subtly help monetize the site (here are the images I use, then the affiliate links in the text).

Kate Life

Kate Lavi Beauty Blog

covering all aspects of life, Kate Life Offers advice on beauty, interior design and general lifestyle. A fresh, clean design keeps content front and center. Plus, an easy-to-navigate onsite store makes it easy for followers to shop Kate’s top picks.

How to Start Your Own Beauty Blog Using WordPress

Now that you’ve been inspired, let’s move on to how to create your own beauty blog with WordPress. There are four basic steps to getting started:

  1. Choosing a Great WordPress Hosting
  2. Choose a domain name

1. Choose a great WordPress host

You first need to host your WordPress site somewhere. We highly recommend WPEngine’s managed WordPress hosting (starting at $35/month) as they handle installation, backups, and updates for you. Flywheel is another option that offers managed WordPress hosting, and it’s cheaper than WPEngine (offering a similar platform for $28, or a smaller plan for as little as $14 a month) – so if you’re on a budget, it might be a better fit. If you’re really short on cash and want to start small, you can check out Bluehost, which starts at $2.95 per month, the recommended host for WordPress.

There are many top WordPress hosting options to choose from. Whichever you choose, make sure you choose a host that can provide you with managed WordPress or a one-click WordPress installation.

Choose a domain name (the URL of your blog)

You also need a domain name. Some hosting packages include your first year free domain name (like Bluehost). However, if your console doesn’t include this feature, it can easily be purchased separately. We love GoDaddy, but most registrars work the same way. Search for the URL you want, buy it (we also recommend adding a privacy and SSL certificate), and point your new domain to your host.Then you can start blogging

notes: We can’t tell you exactly how to do this as it will vary depending on which registry and host you are using. Thankfully, every signup and hosting company has instructions on how to do this on their website…if in doubt, ask their customer support for help.

Because of the commitment required, you might not be ready to jump into online hosting, and that’s okay. You can also choose to install WordPress on your own computer. This is a great way to practice offline or design a website. Although it looks complicated, it’s actually not that difficult. Depending on your operating system, one of our previous articles will walk you through the process:

  1. Install WordPress Locally on Mac Using MAMP, WAMP or Ubuntu
  2. Easily build your website locally with Flywheel Localization
  3. Use DesktopServer to build multiple local sites

However, once you’re ready to move your website online, you’ll definitely need to reconsider our advice above for the right hosting – unless your blog is online, the world won’t be able to see your blog! With WordPress installed (either locally or on your new hosting plan), it’s time to check out themes.

2. Choose a theme

Simply put, themes control the look of your WordPress site.There are many themes available (there are many Free option as well as). But for your beauty blog, you need to make sure you choose a theme that makes the most of your content. The right theme should have a great layout that puts the focus on your content and integrates well with social media. Let’s look at three good examples.

Chic Lifestyle and Beauty WordPress Themes

Chic Lifestyle and Beauty WordPress Themes

Info & Downloads View Demo

Chic is a premium WordPress theme created for makeup, hair, fashion and lifestyle websites. Taking design input from industry insiders, this theme has a very professional look and feel that will take your beauty blog to the next level.

Additionally, the theme includes full support for WooCommerce. So if you want to take your beauty blog to the next level and start selling your own products (like Maskcara with IIID Cosmetics), you can! If you like to think big and are looking for advanced options, Chic might be ideal.

Savona Fame Free WordPress Theme

Savona Fame Free WordPress Theme

Savona Fame theme has a simple blog layout with two header menus (top bar with social links and main centered menu below the logo) and styled widgets. A minimal palette of pink, white and black is the perfect start to any beauty blogger.

Olivier Beauty Blog WordPress Theme

Olivier Beauty Blog WordPress Theme

Olivie is a very feminine WordPress theme designed for fashion, beauty and lifestyle bloggers. It has multiple homepage layouts, sections where you can place ads, and a built-in newsletter sign-up form for collecting reader email addresses.

This theme is perfect for a one-player setup looking to make money from blogging in the future. With the right theme selected, it’s time to take a look at some suitable plugins.

Revival Free WordPress Theme

Revive Free Blog Themes

Revive is a free theme with a beautiful magazine style layout. There are multiple design options (including showing social media links in the header), as well as prominent use of featured images and stylish flip animations throughout. This is a great theme for beginners who need a simple and stylish design.

3. Install some useful plugins

One reason for the popularity of WordPress is the wide range of plugins available. These are add-ons that enhance the core functionality of the platform. While plugin selection is a personal decision based on what additional features you want, some are completely necessary—in fact, we covered some of them in our previous article on how to start a blog.

Regardless of your blogging niche, here are some key plugins we recommend. Note – you only need one plugin for each use. For example, you only need one social plugin (no need to install all of them).

  • Search Engine Optimization: If people can’t find you in search engines, your blog won’t be popular. This is where Yoast SEO comes in. This plugin will help you organize your on-site SEO and help you increase traffic.
  • Safety: While you can opt for full-featured options like iThemes Security Pro, we like (and use) Safe Press. The plugin provides you with comprehensive website backup.Some hosting companies provide daily backups of your site, but VaultPress backs up everything (posts, images, etc.), it includes powerful Archismet Spam blocker is activated. For just $39/year, you won’t want to miss out.
  • communication: We love MailChimp – it’s free for up to 2,000 subscribers.After signing up for a free MailChimp account, just install a simple plugin like MailChimp for WP Easily insert into your newsletter form. This is great for promoting new content (note: some themes like Chic already include built-in newsletter support, in which case you can skip this plugin).
  • Social: Many themes include built-in social widgets, which may be sufficient.But for those who want more control over placement and styling plugins add this And Monarch is a good choice.
  • E-commerce: For any entrepreneur looking to add a store to their WordPress site, it pretty much boils down to WooCommerce (a simple and straightforward option for building an online store) or Easy Digital Downloads (more learning curve, but more customizable). Both are great options for monetizing your website.

Of course there are many other plugins to customize your theme, add custom post types,

4. Take good photos

No beauty blog can survive without stunning images. If you’re not happy with the camera, don’t worry. Learning the basics is easy. There are tons of free tips and guides online (and on Instagram).You can also use free stock photos -Although for beauty bloggers, we think it’s best to get your own.

Unfortunately, some images take up a lot of space and slow down your website. Fortunately, there are some easy ways to optimize your images to ensure you maintain quality while compressing image files to take up as little space as possible.

Additional Tips for Fashion & Beauty Bloggers

Once your website is set up, there are more things you can do to help your blog grow.First you have to get out The internet! Use your backlink to comment on other beauty bloggers (just make sure your comments are on purpose and relevant – don’t spam other bloggers!).Also make sure to add your site to Bloglovin’ and consider adding theirs follow button widget to the sidebar or footer of your blog.

Depending on your blog, you can also apply to join Subsidiaries network likes reward method or shop style collective. These networks allow you to create a “buy this article” gallery or carousel at the end of your article so you can make a little money when your readers click on your affiliate link (just make sure to properly disclose that there are affiliate links per page . Federal Trade Commission Require). You can of course sign up for the affiliate program separately and add the links yourself, but the web just makes it easier and simpler, which is why you might want to check them out.

in conclusion

Although it can be overwhelming — especially if you’re new to the process — it’s easy to create your beauty blog with WordPress. Also, if you choose a great theme and some suitable plugins, the whole process will be a pleasant experience.

Do you have any questions about starting a beauty blog? Or maybe there are other tips to share with aspiring bloggers? Let us know in the comments section below – we’d love to hear from you.