Ever wondered why so many e-commerce stores use Instagram feeds on their websites? It all depends on the power of social proof.

Social identification is a phenomenon in which people are influenced by the behavior or purchase of others. One of the most effective types of social proof is proof from users. User social proof is when your existing customers recommend your products or services by posting pictures on social media.

Explaining the power of social proof in words can be tricky, so I will make these screenshots self-explanatory. First, take a look at the gallery of the Kempinski Hotel:

Kempinski Hotel

The & Other Stories fashion brand:

And other stories

And inquire about MADE furniture and household items:

Manufacturing furniture

Nothing can persuade your potential customers to accept your product or service better than word of mouth or visual recommendation.

Take advantage of free user-generated content and display it on your website to increase your WooCommerce conversion rate.

How to use customers’ Instagram posts to promote your WooCommerce products

First, you need to start with a reliable Instagram account. Upload your product images, add Instagram stories, and generate followers.

Professional Type: Use one Business account Access Instagram statistics and insights.

Next, start a Instagram campaign. Take a look at some of the previous examples:

“Our guests always travel the world in a stylish way. Use the username @Kempinski to share your own experience”

“We like you to inspire us with your personal style story! Share your wardrobe treasures from & Other Stories on Instagram, mention @andotherstories in the title, tag @andotherstories in the post, or use the hashtag #andotherstories to have a chance to be in the story appeared on .com.”

You can use dedicated hashtags (aka Label activity) To arouse people’s attention and interest in your products or services. Or, you can ask customers to tag your account.

Once your customers’ posts start to flood in, it’s time to show them on your website!

How to display Instagram feeds on your WooCommerce website

Focus on Instagram Dynamics PRO

Information and download view demo

In October 2020, Facebook’s API has undergone major changes.This change now prevents WordPress users from displaying Instagram content in their posts using default settings o Embedded or embedded block function.

This means that if you want to display your Instagram feed on the WooCommerce website, you need to use Instagram feed plugin.

Although there are many plugins for Instagram feeds, Spotlight PRO is one of the easiest to use (especially if you are not an avid coder).It comes with a Real-time interactive preview Right in your WordPress dashboard, you can also integrate seamlessly with Elementor.

We will also look at some other plugins in this guide that can boost your Instagram marketing campaign on your WordPress site.

How to connect your account and display a feed of hashtags or tags

After installing and activating Spotlight PRO, connect your Instagram account. Click “Connect your business account”, and your Instagram feed will appear in the Spotlight interface in just a few seconds.

Connect to your Instagram account

If you are using Elementor, please move to the Elementor editor after connecting your account.Drag and drop Focus on the Instagram feed widget Go to the location you want and follow the rest of the tutorial in the editor itself. The widget will provide you with an interactive preview of the feed, just like the default Spotlight interface.

Elementor Spotlight Instagram feed widget

arrive Import tagged feed,go Connection tab And select your account under the “Show flagged posts from these accounts” section.arrive Import hashtag feed, Enter your hashtag under the “Show posts with these hashtags” section.

Finally, deselect your account under the “Show posts from these accounts” section. Your feed will immediately populate your customer’s posts.

Instagram feed with tags and tags

How to design your feed

Go to Design tab. First, select the layout you want. Next, browse the many design options offered by Spotlight and adjust your settings accordingly.

Spotlight design tab

you can:

  • Choose your feed background color,
  • Select the number of posts to display,
  • Increase or decrease columns,
  • Adjust the spacing between posts,
  • Add hover effect,
  • Choose the title, or don’t use it at all,
  • Show Instagram stories,
  • Add a pop-up box,
  • There are a lot more.

Remember to adjust your mobile and tablet feeds by selecting the icons in the upper right corner.

Although Spotlight is fully responsive out of the box, it gives you more control over the appearance of the feed on each device. For example, you can easily override the default settings and instruct the plug-in to display 5 columns on the desktop, 2 columns on the tablet, and 1 column on the mobile device.

If you are satisfied with the appearance of the feed, click the save button.

How to filter your feed

To filter your feed and delete those unwanted posts, go to Filter tab. Here, you can filter posts by hashtag or title.

Spotlight filter tab

Alternatively, you can also go to Medium label. Here you can manually select the posts you want to display or omit.

Focus on the medium tab

This process should be very simple. You can also use the arrow keys on the keyboard to browse through many imported posts, and then press Enter to select the desired post.

How to promote your WooCommerce products

The last step is to link your Instagram feed post to your WooCommerce product.

Focus on promoting products

To do this, please visit Promotion label. Just select a post and select “product” from the drop-down menu.

As soon as you start typing the product name, Spotlight will automatically retrieve your WooCommerce products.

Select the product, and then choose to link directly to the product or open the post in the pop-up box. Pop-up boxes are a great way to showcase customers. For hashtag posts, the hashtag and title will be displayed, and for tagged posts, their username will also be displayed!

To do this, you can also add the required “link text” (for example, “Buy this watch”) to take you to the specified product.

The link text will be displayed in the lower right corner of the pop-up box:

Spotlight pop-up box for WooCommerce

Save your feed and you are done!

Professional Tips

WooCommerce Coupon Campaign

Information and download view demo

Urge customers to leave recommendation letters in the form of Instagram posts to have a chance to get recommendations on your website, and thank them by offering discounts. Then, you can monitor it using the WooCommerce Coupon Campaigns plugin.

Using this plugin, you can create coupon campaigns and view reports from the WooCommerce dashboard. Just make sure there is a page that displays the terms and conditions of the post in response to your request.

How to embed your WooCommerce Instagram feed

Now, it’s time to embed your feed into your website. You can do this by copying and pasting the generated shortcode to any location on the WordPress website. You can also use Gutenberg blocks and WordPress or Elementor widgets.

1. Shortcode

Spotlight feed embed

If you are using a page builder like Elementor, please use Advanced custom fields Show filtered feeds under each specific WooCommerce product (like Manufacturing Net In the above example).

After installing ACF, create a custom field group that requests shortcodes.

ACF custom field group

Set the field type to “text” and adjust the rules to display it on each product page.

ACF custom field group position

Give it a name and go to your product page. Your custom field should now appear below your product description. Next, paste your Spotlight shortcode.

ACF product page shortcode

Go back to Elementor and add shortcode blocks that use dynamic content to your product page template. Elementor will automatically introduce the shortcode you place in the product custom field to display your Instagram feed.

ACF element page shortcode

notes: Spotlight is versatile, so it works perfectly with any theme or page builder you are using.

Alternatively, you can display your feed on the homepage (like Kempinski in the screenshot above) or create a login page with a dedicated Instagram feed (such as the “Shop this look” page of & Other Stories). In this case, Spotlight’s promotion function will perform well.

To do this, simply paste the shortcode on your homepage or dedicated page, and Spotlight PRO will take care of the rest.

2. Gutenberg block

If you show your feed in the post, please select the Gutenberg block. In the WordPress editor, search for “Spotlight Instagram Feed”.

Focus on Instagram Feed Gutenberg Block

Next, just select the feed you want from the drop-down menu.

Focus on Instagram Block Select Feed

Then, your feed will automatically appear in your WordPress editor.

Focus on Instagram block display

3. WordPress widgets

If you want to display your feed in the footer or sidebar, then the WordPress widget may be your best choice. Most themes use widgets to allow users to easily edit areas of their website in a few seconds.

Go to Appearance> Widgets and find the “Spotlight Instagram Feed” widget.

Focus on Instagram gadgets

Drag and drop it to your preferred location. In this example, I decided to display my feed in the footer, just after the search bar. Select the feed from the drop-down menu and save it.

Focus on Instagram widget display

Your Instagram feed is now live!I adjusted the feed slightly to hide the title

4. Element widgets

The fourth method is to use Elementor widgets. As the name suggests, this only applies to Elementor users. In the editor, search for “Spotlight Instagram Feed” and drag the widget to the desired area.

Focus on Instagram Feed Elementor

Select a feed from the drop-down menu in the sidebar, and the live version of your feed will be displayed automatically.

Focus on the Instagram Feed Elementor display

Maximize your WooCommerce conversion

In this article, we learned how to use the Instagram dynamic plugin to activate high-performance visual content on a large scale. By using Instagram feeds in your WooCommerce store, you will improve your customers’ buyer journey and increase conversion rates.

Instagram feed plugins like Spotlight PRO can:

  • Establish direct contact with consumers,
  • Take advantage of the free content that is executed, and
  • Drive sales for your business.

With this guide, you can of course start promoting your WooCommerce products on Instagram right away!