When was the last time you checked how users shared your posts and pages to their social media accounts? It seemed strange at first to worry about how many people tweeted in your last blog post. But these counts and trends can give you insight into the popularity of your website and which pages or posts are effective. Fortunately, adding and tracking social metrics to your WordPress site is easy.
Since social media is a powerful indicator of credibility and search engine strength, let’s take a look at how to track the social indicators of a WordPress site. The first part of tracking your social metrics is to put together all the graphs and statistics related to your social media pages.
Ideally, you can access important social indicators of WordPress, such as:
- arrival: The overall impressions, mentions, or other sources of visibility that your posts may get (whether you participate or not)
- got engaged: Likes, comments, reposts, and any other interactions between your audience and your content
- Conversions: How many clicks on your social posts will lead to completion of a goal (store sales, newsletter subscription, etc.)
- Voice sharing: It depends on how you compare to your competitors and the influence you have
But these are just a few important metrics-there are plenty of other metrics to track, such as audience growth, return on investment, channels, response time, keywords, etc., depending on your goals and the type of data you are looking for. Fortunately, you can use many trusted services to automate this process for you.
notes: The prices listed are as of June 4, 2020, which is the time when this post was updated.
1. Budding Social
Sprout Social promotes itself as a way to attract and engage audiences through built-in comprehensive management and reporting. We cannot blame them. This premium service provides a lot of powerful features that allow you to easily monitor the social indicators of your WordPress site. With Social Sprout, you can connect to your social media account to plan your publishing schedule, track and monitor post engagement, follow-up analysis, and even enable the listening function to view detailed audience information (age, gender, device, etc.).
The built-in social media reports make it easy to collect and interpret data, track your goals, and optimize your social media strategy. Sprout Social also provides specialized reports for grouped social accounts, flagged messages, competitors, paid ads, and teams/tasks. There is even a customizable report generator, more than 150 indicators, advanced filtering and comparison options, so you can make the most of social data.
Compatible platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn
Price: US$99 per user per month, up to 5 social profiles
Next on our list is Hootsuite’s social media management platform. With options for scheduling posts, curating content, monitoring performance, analysis, and even team management, it is another great tool for you to consider social metrics. Hootsuite even offers a 30-day free trial, which is a particularly good choice if you just want to try to monitor your metrics for the first time.
So what does Hootsuite include? After connecting to your account, you will be able to view reports about your posts, engagement, performance, time frame, etc. There are more than 200 indicators to choose from, and you can customize the report according to your needs, making it easier to optimize your strategy. Hootsuite also integrates with other social measurement tools such as Brandwatch, Unmtric, Weibo, etc. for further ROI analysis.
Compatible platforms: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn
Price: $29 per month for a user with up to 10 social accounts
SEMrush includes a large number of features to optimize your website for SEO, including auditing, location tracking, competitive intelligence, backlinks, analysis and even social media toolkits. Although the SEO aspect is very helpful, if you are looking for a service to handle both aspects, the added social metrics will make SEMrush more attractive.
Using the SEMrush social media toolkit, you can link your account to your Facebook, Instagram and Linkedin to schedule your posts, create ads, promote posts and track your competitors. In addition, you will be able to see intuitive reports that give you insight into which posts were discovered, when, whether they attracted your audience, created conversions, and more. In addition, as mentioned earlier, SEMrush provides a complete set of SEO optimization features, you can combine these features with social indicators to further improve your online marketing strategy.
Compatible platforms: Insights are only available on Facebook, Instagram and LinkedIn (other features are also compatible with Twitter, YouTube, Pinterest)
Price: Pro plan is $99.95 per month and can monitor up to 50 social profiles
View your report
It’s time to see how you perform. Use your social metrics to find the most popular posts. Make a note of which social media platforms (Facebook, Twitter, Pinterest, etc.) account for the majority of the post. This will help you decipher the most popular content. You can then craft future posts based on what your audience is most likely to like and share, and you will understand which social platform is most useful for your website.
How about DIY?
Of course, you can do all of this yourself. You can manually track your posts, comments, social media posts, such as likes, reposts, followers, etc. Actually, Social media reviewer There is a great 10-step guide on how to create your own spreadsheet to track all important metrics. But this is labor-intensive and time-consuming. This is why if you are serious about your social metrics, we recommend that you use one of the above tools.
Social media metrics are not as complicated as managing overall site statistics in things like Google Analytics. But because social media plays such a huge role in credibility and search engine rankings, it is wise to keep social media indicator tools in your arsenal.
Each service mentioned provides social metrics that can be used to improve your social media strategy, but depending on your needs (or budget), you can choose one of them. In terms of analysis and reporting, Sprout Social offers the most services (especially if you upgrade to their professional plan, which costs $150 per month). However, if you have a limited budget, the affordable and feature-rich Hootsuite may be more popular. Or, if you want to monitor your SEO and social networking through this service, then SEMrush may be more appropriate.
If you have any questions about how to track social media metrics on your WordPress site, please leave a message in the comments section below. Have you used any other social media analysis tools to track your performance on platforms such as Facebook and Twitter? I would love to hear from them!