As a WordPress user, you may have heard of Pinterest and its almost otherworldly power, which can bring free traffic to your website. If you haven’t heard of it, check out this epic post on how to use Pinterest to increase traffic to your WordPress site.
Bloggers and WordPress enthusiasts talk about Pinterest as if it is a mythical figure, and there is a reason. Part of the magic is that it is a visual search engine and social media platform. This means that savvy users can take advantage of the power of SEO and social sharing opportunities in one place. Still not a Pinterest conversion? Well, you are about to be!
Now we have drawn your attention to Pinterest… Pinterest is one of the fastest growing social networking sites (approximately 322 million monthly active users) and one of the most important sources of free website recommendations. In addition, people usually flock there in droves to fix valuable information or products that they want to spend money on in the future.
Whether you rely on a certain number of monthly website views to generate advertising revenue, affiliate marketing or sponsorship opportunities, or use blog content to spread information about your physical or digital products and services, you need to ask Pinterest a question :
“Hey, Pintrest! Have we just become best friends?!”
Why optimize blog content for Pinterest?
There are many comprehensive guidelines for optimizing the entire WordPress site-setting up Rich Pins is an important step. It’s best to follow the guidelines, but for a quick summary, you must first create a Pinterest business account or convert your current personal account to a business account. Then you just need to confirm your website URL. If you are using a plugin like Yoast SEO, this is very simple-just copy the code from Pinterest and paste it into the “Pinterest” tab under Yoast Social Settings. After you return to Pinterest and confirm your website, you can start using the rich Pin pictures!
However, in order for the initial hard work to be rewarded, WordPress users also need to optimize their personal blog posts. Think of it this way; you will not optimize your website for SEO, just to forget about SEO for your follow-up blog posts.
Optimizing WordPress blog posts for Pinterest does not require much extra work. By taking the steps suggested below, your content will be pinable and more likely to increase the virtual traffic of your posts, and more likely to increase the conversion rate. In addition, you will avoid wasting the initial efforts to ensure that your WordPress site is Pinterest-friendly as a whole.
Everything has to do with image honey
Pinterest is primarily a visual search engine, and users cannot distribute content through the platform unless it contains images. This means that if your content has no pictures and cannot be added to the website, you are missing the opportunity for free internet traffic. It’s a bit like “If a tree falls in the forest, will it make a sound?” The deal.
To reiterate, you can’t add your content to Pinterest without an image, nor can anyone else.
In addition, people first pay attention to the graphics, and then to the text description below the image, because it is a visual platform. To solve the above problem, you can include any old images so that users can pin your content to Pinterest. But when you can use images optimized for Pinterest in your posts, why would you want to do this? By doing this, people are more likely to re-pin your Pinterest picture because it will attract their attention and promote the content you include in your post.
How to make a fixable image
What is a fixable image? The correct size, relevant images, including the title of your blog post, add your WordPress site details, and keep the entire image on the brand. Praise the gods of Pinterest, because it’s easier to achieve than it sounds.You can use the existing Canvas template And get free pictures from stock websites such as Unsplash and Pexels. Try Canva yourself.
Using a customizable Pinterest template means that all you have to do is edit the text, add WordPress details, and modify the colors. You can also change the image if you want, this is especially useful if you want to include a specific product photo. Either way, the basic work has been done for you, which can save a lot of time. Wow!
Other pin pattern considerations
If you feel more creative and want to make your own images, the recommended size (directly from Pinterest itself, no less than) is 1000 x 1500 pixels. The ideal pin image is vertical, and following the recommended size will ensure that your pin image is of the highest quality.
The image should contain easy-to-read text and can be a copy of the title of your blog post or a variation on the same topic. You can add a logo, provided it doesn’t overcrowd the image or detract from the title. However, it is strongly recommended that you include your WordPress website domain name in the image. You should also use colors that are closely related to your brand.
Place the position where the image can be fixed
When you upload a Pinterest image to a blog post, it is easy to set it as the first image on the page. Although it is best to include it at the beginning of the post to remind readers to pin your content. You still need a generic featured image first, which will be used as part of the default open map metadata (this is the image that will be used for thumbnails on your website and website previews when sharing your link on other websites) Social networking sites, such as Facebook or Twitter). For your pinable image, please aim at the first two paragraphs of your post. You can also edit the title to say something like “Hey, friends, don’t forget to pin me for later use.” Or whatever you like, of course. Cough.
If you have already written a post related to your current entry, please add another pinable image to bring people back to the previous post. You can include it in or at the end of the post to make people read the content on your website.
Psst, don’t forget to substitute text.
Don’t forget to modify the alternate text of the pushpin picture! Alternate text appears as a description below your pushpin on Pinterest. If you have used stock images, it might say “Someone is holding a mobile phone on a sunny day.” Although this sounds interesting, does the description have anything to do with your post?
Instead, include a compelling introduction to the post that will excite people when they see it distributed via Pinterest. In addition, if you have some keywords, you will also check that SEO box like a champion. Here are two final tips about your alternative text situation:
- The Pinterest description can contain up to 500 characters. If you exceed that number, no one can pin your content. jeep!
- Add some hashtags at the end of the text. Pinterest is a hashtag-friendly website, so don’t waste the opportunity to pop up in a specific hashtag search.
Encourage people to share your content
This is a simple formula. The more people share your blog content on Pinterest, the more likely it is that traffic back to your WordPress site will increase. Therefore, in addition to including the most important pinable images in your posts, you also need to remind readers to share your content politely.
Like many things on WordPress, you can use plugins to achieve your goals. Praise the old plugin gods and the new ones.this jQuery fixed button It is a popular choice because the phrase “Pin It” appears like magic when the reader hover over your image. Wow! If you have used the Social Warfare plug-in, please enable Pinterest as one of the shareable platforms.
A final word on optimizing WordPress blog content for Pinterest
This is almost content creation 101, but sometimes we all need to go back to the basics. Remember to make your content valuable. Consider your target audience and create content that benefits them.
If you take the above steps to optimize your WordPress blog posts for Pinterest, but your content is of low quality or does not meet the content suggested by the title, then people will go elsewhere and not save your content to Pinterest.
Finally, be consistent. Don’t perform the above steps on one post and expect a miracle to happen. Instead, copy them on every blog content. By being consistent, you will reap the rewards.