If you find yourself regularly adding the same text or page builder elements to your WordPress posts, there is a more efficient way. It’s called Reusable Content Blocks, and this solution will make it easier to create your post or page.

Depending on your website, you may have inventory content that is frequently added to posts and pages. This may include some text, such as an introduction or a disclaimer. Maybe it’s an image, a button, a link, or some formatting you often apply to text. It might even be a sign-up form for your newsletter.

No matter what content you find yourself repeating on a regular basis, reusable content blocks can help. They will save you a lot of time and effort while helping you be more productive.

In this article you will learn 3 easy ways to create a content section once, then add it to multiple posts and pages with the push of a button. First, we’ll cover the built-in options in WordPress, and then we’ll discuss two popular page builder options. Now let’s see how to create reusable content blocks for WordPress!

notes: This guide was used to introduce the free Global Content Blocks plugin, but since it has been removed and an easier method is available, we have chosen the 3 best options (in our opinion) to replace it.

1. Create reusable content blocks with Gutenberg

If you’re using WordPress 5.0 or higher, you already have Gutenberg Built-in editor. While many are divided on the new editor, Gutenberg does add some useful tools to the WordPress core. That said, it’s an intuitive block-based page builder system.

While there are many built-in Gutenberg blocks (for titles, galleries, recent posts, lists, etc.), you can also choose to save your own reusable blocks.

Gutenberg Reusable Content Block Step 1

After creating the content you want to reuse, click the 3-dot icon. Then select the “Add to Reusable Block” option.

Gutenberg Reusable Content Block Step 2

Just add your content block name and save.

Gutenberg Reusable Content Block Step 3

You can now select a reusable block when adding a new block (search for your block name, or find it in the Reusable section). Remember that any element you want to be in the content block needs to be on the same line.

2. Use Templatera to add reusable content blocks to WP Bakery

One of the most popular builders is WP Bakery Page Builder (formerly Visual Composer). Not surprisingly, they provide an easy way to create reusable content blocks and layouts.

Unlike the last option we discussed, reusable content blocks are not part of WP Bakery by default. Instead, you need to purchase, install and activate the Templatera plugin.

get template

notes: WP Bakery and Templatera are included in our Total WordPress Themes! So if you’re already using our themes (or if you want to get a copy), you don’t need to buy the WP Bakery page builder or Templatera. Just install them when prompted after installing the theme.

WPBakery Reusable Content Block Step 1

Once you have WP Bakery and Templatera installed and activated, head over to the Persona Manager to make sure your builder is active on all post types you plan to use it for.

WPBakery Reusable Content Block Step 2

Then you can move on to page building. Once you’ve created a layout you might want to use again, click the Templatera icon in the upper left corner.

notes: The Total theme uses the Templatera icon in the main title bar, but if you use another theme, you may see the WP Baker hat logo.

WPBakery Reusable Content Block Step 3

Give your layout template a name and save it.

WPBakery Reusable Content Block Step 4

To use your template on a new post or page, just click on the “Add Element” option.

WPBakery Reusable Content Block Step 5

Scroll down and click on the “Templatera” page builder block.

WPBakery Reusable Content Block Step 6

Choose your template and save. You can then drag and drop to reposition the reusable content block, or add additional content around it.

3. Design reusable content with Elementor blocks

We can’t talk about reusable content blocks without involving Elementor. Elementor is another popular page builder with tons of easy options for building custom page layouts.

Unlike the last page builder, Elementor’s reusable block functionality is included in the core plugin. In fact, it’s even available in the free version of the plugin (though upgrading to Elementor Pro is definitely worth it).

Elementor Reusable Content Block Step 1

To create a reusable content block with Elementor, simply click the arrow next to the save button and select the “Save as Template” option.

Elementor Reusable Content Blocks Step 2

This will open a popup to name your new template. Make sure to click Save.

Elementor Reusable Content Blocks Step 3

To use a new block, click the folder icon when creating a new page. This will open the Elementor template gallery (one of the reasons we recommend upgrading to Pro is that it includes hundreds of pre-made layouts to speed up website creation – you can find them here).

Elementor Reusable Content Blocks Step 4

To use your block, go to “My Templates” and insert your block. That’s it!

in conclusion

Hopefully you’ll see a lot of situations where blocks of reusable content can save you a lot of time and effort. Since almost any content can be added to content blocks, and these blocks can be added to almost any part of your website – including widgets and theme templates – you can get really creative with this powerful feature of WordPress.

What would you turn into reusable blocks of content to save time? Or do you have another method mentioned in this list? Share your tips (or questions) in the comments section for free!