Once you decide to blog regularly, when you finish writing an article, you want to publish an article. However, this is really not the best long-term strategy. We will discuss the “why” in this article. But we will also discuss some of the factors that affect the blog posting schedule, including the frequency of posts you should submit, the best tools for submitting your blog schedule, and some ways to mitigate potential problems.
Let’s go directly to it.
Why blog posting schedule is important
Although it’s tempting to “do whatever you want” when posting a blog post, setting a timeline can really help you keep your promises. Otherwise, you will only treat your blog as an additional or non-essential activity. The blog schedule can also help you plan your content in advance so that you can also prepare posts in time or that are in line with the season.
How often should I publish a blog post?
The frequency with which you post will largely depend on your industry and the type of content you want to share. For example, if you run a news-related blog, you will post every day, or even multiple posts every day. However, if you tend to focus more on in-depth research or reported works, once a week or even every other week is sufficient.
A good way to determine the ideal schedule for your blog is to see what your competitors are doing. How often do they publish? What type of posts do they write? Usually, this kind of cursory browsing will provide enough information to develop a blog schedule that works for you.
As far as the official recommendation is concerned, HubSpot It is recommended to publish small blogs 3-4 times a week to increase organic traffic. If you want to build brand awareness, it is recommended to publish 1-2 times a week. Of course, your mileage may vary.
Now, there is another factor at play in determining how often you post, and it has nothing to do with other people’s behavior. Rather, it has to do with things that you can handle personally. Or, what your team can handle. If you don’t have enough people to handle more than one blog post every week, you need to lower your expectations or hire a writer to help you.
Once you have determined the frequency of your posts, please determine the days of the week you want your posts to go live. Of course, you can make adjustments over time, especially if traffic data indicates that the changes will be effective. But first, determine the days and time of the week to publish.
More than 5 tools for consistent release schedule
Although you can easily schedule blog posts directly in WordPress, you may want more control over creating a publishing schedule for your blog. Some tools and plug-ins can provide these functions. Most of the content below is plugin suggestions, these plugins suggest adding tools to WordPress for planning, coordinating, and arranging blog posts.
1. Effort content calendar
The first on our list is hard work. This all-in-one editorial manager includes everything you need to stay ahead of your blog. The first is a useful content calendar where you can plan your release schedule. The calendar includes the ability to drag and drop the release plan (or reschedule), and the quick calendar addition function of the one-click draft inserter. There are also color-coded post status, so you can see where each post is in the writing process at a glance.
Strive also includes support for release lists to ensure that all your content is complete, release revision plans, make refreshing old posts part of your regular schedule, and a pipeline function to track all your current ongoing posts (from creative To release).
2. Edit the calendar
Although it is easy to schedule posts to be published in WordPress, it is not always possible to see all the content you have scheduled for the future. This is where the edit calendar plugin comes into play. It provides a convenient way to view all scheduled posts through the calendar view. In this view, you can drag and drop posts, edit them directly in the calendar, and click to make more edits.
This makes it very easy to change the date of the post, change the title of the post, add the post to the calendar, etc. It also allows you to view the position of your post in the publishing chain (draft, pending, etc.).
3. Publishing House
Another option for configuring the blog post schedule is to use the plugin PublishPress. This plugin allows you to create an editorial calendar, set a custom status for your posts, send notifications about content updates, etc. If you plan to show more than one author on your blog, this is a good choice. It simplifies the collaboration process and allows you to assign edits or updates to posts by adding these as post status instead of sending multiple emails.
It is a popular choice for online publications.
4. WP scheduled posts
WP Scheduled Posts is still another way to make managing release schedules easier. The plug-in includes a variety of tools that allow you to schedule the publication time of your blog posts in advance, giving you more freedom from your desk, so to speak.
One of its main functions includes a timetable calendar, where you can manage everything intuitively. Using this calendar view, you can add posts to the queue and set them to be published on a specific date. This plugin also has a dashboard widget that makes it easier to schedule releases from the typical admin view of WordPress. You can drag and drop posts on the calendar to reconfigure your blog schedule. You can even manage multiple authors in this way.
Next is CoSchedule, a marketing tool that allows you to manage multiple aspects of blog post publishing from the WordPress dashboard. First, it has a marketing calendar that allows you to view all items at once, including the workflow of each post. This includes all relevant social media posts, mass emails, events, etc.
It also has a content organizer for managing all aspects of writing posts. You can set custom statuses for post-workflow and view all statuses through the integrated Kanban board. It also has a social organizer where you can create complete events for all social profiles. This way, once your new blog is published, social posts can be published. It has a “best time” scheduling function and a “requeue” function, which can further realize the automation of social sharing. CoSchedule is an advanced plug-in, but you can use their 14-day free trial version to try it out.
6. Publish to the plan
Finally, there is Publish to Schedule, which is another WordPress plugin that makes it easier to publish content on your blog. After installing this plugin, you only need to set it once. Then your post will be scheduled to be published automatically.All you have to do is click release When you finish writing your post. But it will not be released immediately, but will enter the release queue.
This queue is determined by the settings you configured during the plug-in installation. During the setup process, you must set the day of the week and time you want the post to go online. It reminds me of a lot of social planning tools Buffer, and that’s it: just set up your blog plan, add posts to your queue, and walk away.
Troubleshooting blog timelines: how to keep promises
It’s easy to be passionate about blogging. However, it is much more difficult to maintain this momentum. This is why it is a good idea to put some solutions in your back pocket when things get tough.
1. I can’t think of what to write!
The writer’s block is not fun, especially if you have a schedule to follow. Thankfully, there is a way to prevent it from slowing you down. Of course, you can get inspiration by reading other blogs and brainstorming ideas. But the best way is to plan ahead. An ounce of prevention is worth a pound of cure, and so on. Always jot down 4-5 thoughts so that even if you don’t feel them, you can still stimulate your creativity.
2. I don’t have time to write anything this week.
Time constraints are a struggle, especially when you have many projects in progress. Again, plan ahead to prevent time crunch. Fill out your blog post queue so that you can schedule posts at least two weeks in advance. This way, if you have a rest day, you have time to make up for it.
3. I’m at a loss! There are too many things to keep track of when publishing.
really have Yes There is a lot to track when posting content. However, a reliable workflow will save you every time.Whether you rely on the integrated plugins listed above or use external project management tools, such as Trello or Posture, Using one of these tools can help you keep draft posts, publication dates, related social media posts, copies of email newsletters, and other applicable marketing materials in one place. In the long run, taking a little time to organize everything up front can alleviate a lot of overwhelming feelings.
Your blog posting schedule can expand your audience
The fact is that publishing blog posts on a regular basis is good for SEO. It can bring organic traffic to your website. However, it is also valuable for raising people’s awareness of your brand and the work you do as a company/influencer. For this reason, no matter how difficult it is to commit to a blog posting schedule, the effort is worth the effort. Each.