Imagine that you have to manually email subscribers every time you publish a post. Drafting emails, collecting your subscriber list, and sending it to everyone wastes a lot of the time you can spend on your blog.
Why do you want to do this when you can simply automate the process and send notifications as soon as you write a new article?
WordPress has multiple services that can detect various triggers, such as publishing a new post, and send alerts to subscribers on your behalf. Let’s take a look at some options for sending notifications of new posts.
Why automate notification emails
If you haven’t started making a newsletter, now is the time to start. Think of all your favorite brands; chances are, they will let you come again with a perfect email marketing campaign. Here are a few reasons why notification emails must be posted.
Some people choose to manually send welcome emails, post notifications, etc., but the truth is that this is not sustainable in the long run.
The larger your blog, the more things you need to deal with. More new subscribers, more lists of people, and of course other sources of participation, such as comments and social media, will require most of your attention.
Automated email will save you time at work, and personalization can maintain a high level of engagement while still retaining your personal style.
It attracts your audience
With the over-saturation of online content, even your favorite blog is easy to forget. Weekly or monthly reminders in your inbox can bring back readers who might make you give up following.
You may get thousands of new visitors every month, but it doesn’t make much sense if you can’t keep existing visitors coming back for a long time. Publishing notification emails can build loyalty and keep readers engaged.
It provides insight
Whether you are an individual who runs a personal blog or a large business with thousands of readers, nothing is more valuable than analysis.
Understanding how visitors interact with your content can provide important insights into their habits. Armed with this knowledge, you can better tailor content for them and attract more loyal subscribers.
Most email marketing tools and services come with detailed statistics, such as open rate and click-through rate. For example, you can see which posts in the summary are followed, or which email headlines attract the most clicks.
How to use plugins to automatically send posts via email
If you want to automate your new mail, the easiest way is to install a plug-in. These make acquiring subscribers and sending them your new content via email a completely background process. Just set up the plugin, create event triggers, and everything will be handled for you.
Option 1: MailOptin
There are many email marketing plugins out there, but Mail options Is one of the best you can get.All-in-one package will help you capture potential customers, beautifully crafted Interactive communication, And automate your email list.
The plugin itself does not send emails, but provides many Popular email service integration, Include:
- Activity monitor
- Smart master
- keep in touch
- Conversion kit
- Email Octopus
- Get response
- GoDaddy email marketing
- Mail chimpanzee
- Mail Lite
- Send fox
- Send grid
- Send blue
- Vertical response
One of MailOptin’s main features is its lead generator and opt-in form generator, which will attract the attention of visitors and add them to your subscriber list.
But one of its other main features is powerful Email automation And communications designer. With this, you can send emails to your subscribers and even create post summaries. We will show you how to do both.
first step: Connect to your email service provider exist MailOptin> IntegrationGenerally, you only need to insert the API key or authorize MailOptin.
Now let’s set up new post notifications.
- go MailOptin> Email And click Add new.
- choose Email automation.
- choose New post notification From Choose a type fall.
- Choose the template you want to use. You will be redirected to the email customizer where you can build a newsletter.
- On the left panel, click set up Then scroll down to recipient. Click Select connection Drop down the menu and select your email service provider and the subscriber segment to which you want to send this email (if necessary).
What if you want to send a summary of your posts daily, weekly or monthly? The steps are very similar.
- Back to MailOptin> Email, Click Add newAnd select Email automation Just like you did before.
- This time choose Post email summary From Choose a type fall. Choose your template and customize it as usual.
- You will change a few different settings in the email customizer, such as choosing the maximum number of posts that will appear in the summary or limiting it to posts with specific tags. You should also set the time interval for sending the newsletter.
In this way, you have successfully set up automatic communication!
Option 2: Email subscribers and newsletters using SMTP
Email subscribers and newsletters Mainly used for small sites with self-hosted email solutions, although the Pro version of the plugin does include limited integration with senders such as SparkMail and PostMark.
Three plans are provided: Open Source (free), Starter Edition and Professional Edition. The free version of this plugin relies on wp_mail, the PHP-based sender included in WordPress.
The problem with this is that PHP mail functions are often blocked or marked as spam. To get more reliable delivery, you can purchase the Starter version and get more reliable SMTP delivery.
You also need an SMTP plug-in, for example WP Mail SMTP Or any SMTP host, such as email hosting usually provided by a web host. After installing the SMTP hosting and email subscriber starter plan, you can set up SMTP email.
- In your dashboard, go to Email subscribers> Settings> Email sending.
- Under Select the mail program to send mail to, click Mailing.
- Enter your SMTP credentials. If you are not sure what they are, please contact your email host.
Now you only need to set up the release notification email.
- go Email subscribers> events And click Management template.
- If you haven’t New post published Template, now click to create one Add new template, Or edit the existing one as needed. This will be the email you send to subscribers.
- restart Email subscribers> events, Click Create a release notice.
- Configure the settings and select the template you created.
How to share blog posts through your email service provider
If you don’t want to use the plug-in, a more direct method is to send the newsletter through your email service provider. Although this requires fewer third-party tools, it is usually a bit difficult to set up, which means you won’t be able to easily manage email automation from within WordPress.
For this, you need a support RSS to email, Such as MailChimp. Let’s take a look at how to use this service to operate.
- In your MailChimp dashboard, go to the “Marketing Activities” page and click on the “Automation” option under “View by Type”.
- Then click the “Create Automation” link.
- This should open a window with your automation options, from here click on the option to share blog updates.
- You need to enter your RSS feed URLFor most WordPress users, you can access it by adding /feed/ at the end of the domain.
- Continue to fill in the information, such as the audience you want to send it to, the subject line of your email, and how often your newsletter is sent.
- When you find the email designer and choose a template, make sure to put in the RSS item block to display your blog feed correctly.
In this way, your subscribers should receive a summary of your latest post within the time interval you specify.
However, this is not the most elegant solution. It may get the job done, but it is usually best to use a WordPress plugin, which gives you more control over how and when the newsletter is sent.
E.g, MailChimp and MailOptin integration, So you can rely on WordPress event triggers instead of just your RSS feed to send emails at the best time.
Running a successful blog involves much more management than you think, and email automation can ease your burden. Just create a recurring marketing campaign with your favorite email provider, and you don’t have to worry about it anymore.
If you want to set up automatic new post notifications on your website, there are several options available.Although it is possible to set up an RSS feed campaign with most email providers, it is much easier to use a plugin like this Mail options Integrate directly with your WordPress interface.
Such plugins also often come with built-in lead generation, form builders and email templates, and customizable email automation, all of which are in your WordPress dashboard.
An all-in-one package deal may require some setup, but it is very convenient and will save you a lot of time in the long run.