Every internet entrepreneur I meet dreams of bringing more traffic to their website. Just like you, they usually attract more tourists at all costs. In some cases, beginners turn to black hat SEO techniques, these techniques will produce short-term benefits, but will eventually lead to Google penalties, which is sad.

The good news is that there are many legitimate ways to drive relevant traffic to your website. In order to point you in the right direction, traditional methods to gain more readers and customers include email marketing, SMS, SEM, white hat search engine optimization, PPC, social media marketing, and-relatively new in the market- Push notification.

If you want to use push notifications to drive more traffic to your WordPress site, you will like this article.In today’s service, we will show you how to use the popular one to add push notifications to your WordPress site A signal service.In other words, we set up free OneSignal WordPress plugin And configure the whole thing to send test push notifications, you know, so you can start running.

If this sounds like something you like to do, fill the cup because there is still a lot to learn. Please share your concerns, best marketing techniques and general thoughts in the comments.

What is push notification?

onesignal push notification preview

Push notifications are clickable notifications sent by your website to your computer or mobile device. This is a relatively new marketing channel that allows you to send marketing messages to website visitors long after they leave your website or close their browser.

Push notification marketing is becoming more and more popular because it does not require visitors to provide email addresses or any other contact methods to subscribe.It is a new form Interrupt marketing Compared with other forms of marketing (such as email), it has a higher opt-in rate and click-through rate.

Yes, push notifications are very popular, and well-known brands such as Facebook and Pinterest use this strategy to get users to check back for more content. The figure below shows you the actual effect of Facebook push notifications.

Push notification Facebook example

But don’t believe me, according to an article published in, here are some interesting facts about push notifications Send X.

  • The average selection rate for push notifications is 7 – 10%
  • The click-through rate of push notifications is 4 to 8 times the click-through rate of emails
  • Push’s average unsubscribe rate is 10%
  • E-commerce sites are leading the way in adopting push notifications, followed by media sites and SaaS companies
  • For financial websites, the selection rate of online push is 15%, and the click-through rate is 30%. The opt-in rate and click-through rate of gambling sites are 20% and 15%, respectively. The selection rate and click-through rate of the e-shop is 10%.

By the way, how do you use push notifications to advance your business agenda?

How to use push notifications

Push notifications come in handy in many situations. Many beginners don’t know that there are several use cases for push notifications, including.

  • Send time-sensitive alerts, including promotions, flight notifications, breaking news, sports score updates, etc.
  • Build engagement by sending users notifications about new web content, blog posts, case studies, white papers, etc.
  • Repositioning by sending inventory updates and shopping cart abandonment notifications
  • Retain customers by sending push notifications about targeted discounts and winback activities

Tel; Doctor: Push notification marketing has many benefits, including high selection rates, low unsubscribe rates, multiple use cases, better delivery, higher engagement, and-as we mentioned earlier-more than many other forms of marketing High click rate.

Since push notification marketing doesn’t sound like alien technology, let’s set up and configure OneSignal push notification service on your WordPress website.

How to install OneSignal push notification

OneSignal free web push notification plugin

In order to set up the OneSignal push notification service, we used the beautiful OneSignal WordPress plugin. The plugin is available in the WordPress.org plugin repository, which means you can install it from the WordPress admin dashboard.

We also use domain names that support SSL, and we encourage you to do the same. In addition, SSL improves the security of your WordPress site, which means a good thing for your SEO work.

But how to set up OneSignal push notifications? Don’t worry, it’s as simple as a pie -It’s a fourth-grade student’s thing, you don’t have to chew the keyboard like the guy in the picture above. Or hit your laptop, whichever comes first🙂

continue.

Log in to your WordPress admin dashboard and navigate to Plugins> Add new As follows.

Install a new wordpress plugin

Doing so will lead you to Add plugin You can install the plugin’s page from your PC or directly from the WordPress.org plugin repository.On this screen, type “OneSignal” in the keyword search box, and when you find the plug-in, click Install now Button, we explain in detail in the figure below.

Install onesignal wordpress plugin

Wait for the installation, and finally click Enable The button is shown in the figure below.

Activate the onesignal wordpress plugin

Activating the plugin will add a new OneSignal push Project to your WordPress admin menu.

How to configure OneSignal push notifications

Although OneSignal push notification service has many functions, it is very easy to configure and use.To configure OneSignal push notifications, click OneSignal push On your WordPress admin menu, we highlight it in the screenshot below.

onesignal push notification wordpress menu item

Doing so will take you to the OneSignal settings page shown in the snapshot below.

Onesignal setting page in wordpress management

Did you notice the notification at the top of the page?Well, it lets you know what to do next, just like the instructions shown below set up Tab, as shown in the picture above.this Configuration The tab shown next to it allows you to link the OneSignal push notification service with your WordPress site.

The figure below shows the Configuration Label; options for configuring, controlling, and customizing push notifications.

onesignal push notification wordpress plugin configuration page

Create a free OneSignal account

You did a great job, so far so good. Now, let’s get to work and actually create an effective web push application.To do this, you first need to create a Free OneSignal account.

how?

exist set up Tab, click A signal The link is shown in the screenshot below.

Onesignal account creation link in wordpress

Or, you can simply point your browser to onesignal.com. Similarly, clicking the above link will open the OneSignal official website in a new tab.Next, click Sign up The button we highlighted in the image below.

onesignal official website

Doing so will result in a simple and short registration form.Fill out the form with your email, password and company name, then click create Account Button. Alternatively, you can use GitHub, Google or Facebook to register as shown in the image below.

onesignal-account-creation-form

 

After successful registration, OneSignal will prompt you to check your email to activate your account.

Log in to your mailbox and click Click here to confirm your account Button, as shown in the figure below.

onesignal account activation email

Click the button above to confirm your account and open the OneSignal dashboard in a new tab. OneSignal welcomes you to participate in the introductory tour, you can participate or skip it, as shown below.

Onesignal dashboard to start the tour

However, whether you participate in the tour or not, you will end up seeing the simple OneSignal dashboard shown in the image below.

A signal dashboard

Create a web push application

Now that you have an active OneSignal account, let us create your first web push application.Click on Add app The button in the OneSignal dashboard that we highlighted in the image below.

Add an application name so that you can easily find it through the pop-up window that appears next time and click Add app The buttons are detailed below.

Name the onesignal web push application

On the next screen, select Network push And click Next The button we highlighted in the screenshot below.

After that, click WordPress plugin or website builder Tab, then WordPress The tabs are shown below.

Next, scroll to the bottom of the page, fill in the form, upload your icon and click save The button is shown in the figure below.

Do this to save your web push application and make it public Application number with Interface key You need to add OneSignal push notifications to your WordPress website. See the figure below for details.

You need to copy and paste the APP ID and API key to Configuration Label.Just navigate to OneSignal Push> Configuration And copy and paste our APP ID and API key highlighted below.

After that, select the desired settings on the same page.Next, scroll to the bottom of the page and click save The button is shown in the figure below.

That’s it! Now your website has push notifications on all supported browsers except Safari. Try out the new push notification feature by visiting your website in a new incognito browser window. I even tested the Opera browser and this is what I got.

A signal push notification Opera Broswer

About 10 minutes to configure the OneSignal push notification service is not bad. what do you think?

Configure OneSignal push notifications for the Safari browser

To configure push notifications for the Safari browser, you need to generate a Safari Web ID. how? Open your OneSignal dashboard and click on your web push application as shown below.

Edit onesignal web push application

Next, click set up As shown in the screenshot below.

After that, click Apple Safari We highlight the tabs below.

Next, fill in the pop-up window that appears and click save Button, we will explain in detail below.

After that, click Apple Safari Label it again as shown below (note that it is marked positive).

Doing so will bring up a pop-up window with your Safari Web ID, as shown in the figure below.

You must copy and paste the above Web ID into Configuration The tab, as we did for the APP ID and API key, is shown below.

Scroll to the bottom of the previous page and click save Button. Now your OneSignal push notifications are active and supported on all major browsers. The best part is that the free OneSignal account supports up to 30,000 network subscribers. The free account supports an unlimited number of mobile users.

If you need more power, you can always Premium package, Starting at $99 per month. We always encourage you to choose the option that suits your business.


Push notifications are a great way to keep in touch with your website visitors. And because visitors agree to push notifications in advance, you can be sure that the subscribers are actually interested in the content you provide.

The advantages of push notifications make this marketing channel profitable and very effective. Setting up push notifications using the OneSignal WordPress plugin and service is very simple, and you should be up and running within 15 minutes.

Do you have questions about push notifications? Do you have any comments on this article? Please share with us in the comments.