When creating a new blog, it’s best to think about who you will talk to. Of course, your target audience will play an important role in the type of content you produce. But it also affects the tone or voice you use throughout the writing process. How you address your readers, the type of language you use, and the level of authority you use will all vary depending on your website type, theme, and audience.
Factors such as demographics also have an impact. But no matter who you talk to, you need to use voice to talk. This is exactly what we are going to introduce here today.
Why tone is important
The tone you use in your blog post is important because it determines how you will connect with your audience. It also demonstrates your identity as a company or brand. It allows your audience to know exactly who you are. The beauty of it is that you don’t have to say it directly. Your tone shows what you mean to your readers. It is implemented in a variety of ways, including:
- Vocabulary selection. The words you use in your posts can tell readers a lot about you, from your education level to your life experience. It can even tell readers about your hobbies and passions. Paying special attention to the words you use is a great way to give your blog voice an identity-even if that identity is separate from you as a person.
- Reading level. The difficulty of digesting your content is of great significance in determining the reader’s response to your content. It can also affect the SEO score of your website. Sticking to a reading level around 8th grade is usually the best option to make your content generally accessible.And there are many online tools that can help with this work, including Readable And included in Search Engine Optimization insert.
- opinions. Who is speaking in your blog post? Understanding and knowing this is essential to creating a consistent voice. Some blog owners choose to stay formal and mention readers and themselves in the third person. Or, they may choose to speak in a more informal way and use first or second person pronouns. No matter what you choose, it’s a good idea to stay aligned.
- character. Sometimes a strict professional tone is required (we will discuss in detail below). But in many cases, if your voice is too flat, the reader’s eyes will be dull. Showing a bit of personality through disrespect, humor, or spoken language can attract readers and encourage them to continue reading.
Blog voice or tone type to consider
As you might have guessed by now, there are Several voices Consider your blog post. Let us check some of them now.
It’s not a bad thing to play a professional tone. It can show your audience that you are serious and that you have something important to say. Posts written in this way lack fluff and do not contain any comments or interjections to add personality. In fact, posts with a professional tone often lack personality and prefer the quality of “ordinary people.”
Corporate blogs usually choose this blog voice because it is easy to stick to, applies to all topics, and can be easily adopted by multiple authors.
Another option is the tone of the conversation. It is also described as leisure and can be seen as the opposite of professionalism. It is not that it has strayed into an inappropriate field, but it is full of personality. The tone of the conversation is like that of your friends or acquaintances. You can communicate using slang, abbreviations or even selected SMS language examples.
This tone is usually written in the second person (but can also be written in the first person) and tends to focus on “you”, the reader. It focuses on the reader and makes them feel important. It can also make readers feel as if they have obtained privileged information.
This voice or tone can also be described as inspiring and its main purpose is to elevate the audience. This can be through direct inspirational words or phrases, or through overall hope messages. Tone may also contain elements of dialogue, but the underlying voice here is rooted in promise, future and potential.
A blog post written in an inspirational tone might say: “You can build a new website in 30 minutes!” or “Achieving your fitness goals is within reach.” It is designed to inspire you to do more, Do more.
Blogs with a stupid or funny tone will not take themselves too seriously. In fact, they revel in disrespect, which can be a very fascinating thing. Of course, it is not suitable for all blogs, but the stupid tone can remind readers to have fun while achieving their goals. When they are relevant to what you are saying, it can make them laugh.
In addition to mixed conversational words and phrases, interesting blog voices may also contain memes or GIFs to drive the focus.
The voice of authority is everything-even more important than the professional tone.But it doesn’t always apply to business website. why? Because having such an authoritative tone does not always apply to making sales. On the contrary, it is very suitable for pure information websites. Health institutions, research institutions, and other professional organizations may find that this tone is a necessary condition for respect.
Sometimes you are just passionate about life, that’s okay! The tone of excitement can also be described as enthusiasm and contains content that communicates passionately with readers. You might like the exclamation point. By adopting an excited tone, some of your enthusiasm may affect your readers.
Conveying excitement does not apply to all audiences. In fact, this can be very annoying for some people. But for blogs centered on fitness and lifestyle themes, it may be a good choice.
How to find the voice of your blog
Now that you know some of the blog voices you can choose from, you can start to determine what is best for your blog.
First, ask yourself the following questions:
- Which industry is your target audience mainly engaged in?
- How old is your target audience?
- What is their level of education?
- Are you talking to consumers (B2C) or other business owners or employees (B2B)?
- What gender does your audience identify with most?
Once you have the answers to these questions, you can proceed to solve some other problems. Figuring out the following can also help you shape your blog’s voice:
- What is the biggest problem with your target audience? This is sometimes referred to as their pain point. Knowing what problems your visitors are trying to solve can give you the opportunity to provide solutions. Knowing how to meet the needs of visitors and potential customers helps determine how to talk to them.
- What do you want to accomplish with your content? What to teach? Provide timely information? Encourage people to buy things? Having a goal in mind can help you understand how to talk to your readers in an effective way.
Suppose you are writing a blog to support an e-commerce fashion business. You may want to use dialogue to connect directly with your readers. Since you want to sell something, at least some of your posts should be a motivation to encourage readers to take action, which is to buy.
Any number of combinations and configurations can be used. Just knowing what you need to say to your readers (and who they are) is enough to figure out how to say their proverbs.
What is the voice of your blog?
Hope you now have a clearer understanding of the content of choosing a blog voice. We provide some examples to simplify the decision-making process.
No matter who your audience is or what the purpose of your website is, how you ultimately choose to address your readers will play an important role in how your content is received. Be sure to take the time to log in on the right choice.