Not only is an email list a way to keep your audience up to date, it can also be an invaluable tool for your business. Of course, it’s a great way to keep people coming back for more. But you can also build consumer trust slowly and steadily by offering value for free. You can then convert this into further sales or customers. The best part is that you can pretty much automate the entire just need to grow and Build an email list.

If you don’t already have an email marketing provider, you might want to check out MailChimp, SendinBlue or mail poet – All with free plans for smaller listings. Although we personally use MailChimp, so we recommend them to create a WordPress mailing list.

But no matter which provider you choose, here are some ways to grow your email list with WordPress.

1. Put a table in the sidebar

sidebar form

Of course, it’s easy to copy-paste the code for a form or install a plugin so you can quickly move on, sit back, relax, and watch your list grow…right? Well, not quite. If you do, your conversion rate is likely to be terrible. Almost no visitors will sign up.

First, you need to write some short copy explaining why signing up is a good idea. (You can always mimic the sign-up form that used to make you ditch email, but make sure it uses the same sound as the rest of your site.)

A common strategy goes a step further and is adding something to sweeten the pot. Ebooks, workbooks, video courses, and even free trials of products.When used to help build lists, these things are often referred to broadly as lead magnet. Something that encourages more people to leave emails.

Plenty of bloggers and marketers swear by this tactic, and you’ve probably noticed if you visit some (or many) blogs regularly over the years.However, some people insist on providing their newsletter as the only reason to sign up and only collect emails from those who are genuinely interested in staying and reading some newsletters in the future

2. Add a signup form after the post

You can of course manually paste the code for the form after each post, or you can use a simple plugin to easily design and place beautiful forms under your posts and pages.

A great option is WPForms – it integrates seamlessly with MailChimp, AWeber, Campaign Monitor, GetResponse, Constant Contact, Drip, and Zapier. Just install, create your custom newsletter form, and insert the page. It’s also important to put some work into crafting copy that matches the voice and character of your website.

3. Have a slide-in or pop-up form on your website

Slide-in or pop-up selection form

If you use MailChimp, they actually have a slide-in builder that you can use to create a page, then just paste the code into the header.php of your theme of choice section to use it on your website (you can use something like header footer Add this code if you find it inconvenient to edit the theme files directly. )

If not, there are several great WordPress plugins (with more features and pre-designed themes) that will do the job.Bloom and Sumo are two good choices.Or you can use full-featured standalone lead generation software like MailOptin, OptinMonster or our personal favorites Optimus Prime.

Both MailOptin and OptinMonster are paid options, but they offer a lot of features. This includes a/b testing, easy-to-understand analysis, and a simple optin form builder. Both are well worth the investment. Bloom is also paid, but doesn’t offer the same flexibility in my opinion. Sumo List Builder is always free, you just need to sign up for Sumo. It’s free, and you can use many other marketing tools (a good example of a lead magnet at work).

4. Make your homepage a dedicated landing page

login page

Many big bloggers and small business owners know that collecting emails is an important part of their business, so they dedicate their homepage to collecting leads. Sometimes this means creating a full landing page with a very discreet exit option like “Continue to my blog”.Other times, they focus on the area bear the brunt, the visible area that loads first in the browser and is used to collect emails, making the homepage a sort of semi-landing page.

If you choose the first option, you can use a landing page creator like Thrive to create a landing page and then simply set it as your site’s index page. The second approach using semi-landing pages may seem difficult to create, but not only are there themes entirely dedicated to this approach (like Themify’s Landing), but you can easily create beautiful functional pages using page builders or themes all in one.

The problem with the methods I’ve mentioned so far is that they all rely on a factor that’s harder to improve in the short term, transportation. If you don’t have a lot of people visiting your website, naturally not many people will sign up for your newsletter or course. Even if you haven’t fully launched your website, you can use the upcoming plugin to do so. That’s why the next approach focuses on both traffic and email subscribers.

5. Landing Guest Posts to Direct Traffic to Landing Pages

guest post

Guest posts are simply posts that you write and publish on other people’s blogs or websites. If you already have relationships with other bloggers/business owners in your field, you can reach out to them and come up with ideas that you think will benefit their audience (if not, build relationships with people in your field).

Remember follow up. This is the thing that has gotten me in the door the past few times, a simple follow-up email about a week after the first. Keep it polite and simple, and quickly review your proposal.

Also, while it might work purely because of volume in the short term, I would advise against the “spam and pray” approach, where you simply email a group of people based on a template, as it might Breaking bridges you could have built a great relationship.

For best results, choose blogs that are directly or indirectly related to the topic you’re dealing with on your site (such as a guest post about a quick and effective workout on a healthy eating blog). Then, spend some energy researching what content seems to resonate best with your audience. This varies from blog to blog. Some places have an audience that loves checklists, and some places like in-depth personal stories of trial, error, and eventual success.

You can then choose to send them to a normal landing page, or even go the extra mile and send them to a landing page that is 100% tailored to the audience of that particular guest post. Written in their language, maybe giving them an exclusive deal or offer along with the usual “lead magnet”.

Bonus Tips

The great thing about this strategy is that it is repeatable. You can even guest post multiple times on the same site. If you do it right, i.e. really take the time and effort to create a piece worth remembering (and sharing), it will also help improve your relationship with the person who let you borrow her stage.

6. Partner with someone (aka a joint venture)

joint venture teamwork

If you’re struggling with traffic issues, but you already have a good ebook/course/product that you believe in, you can try asking others for help. You can offer bloggers exclusive offers to their audience, such as a chance to get your book/course for free.

If your content is of high quality and you already have a rapport with some influencers in your field, this can be a lot easier than you think. Again I advise against the “spam and pray” approach. Don’t forget to follow up.

Summarizing our tips for growing your email list

The first step in building an audience and converting members of that audience into customers is, of course, traffic, first, attracting visitors, and second, making sure they keep coming back. If they don’t come back, they’ll just be some random people who visited your site.

But once people join your newsletter, they slowly learn about you and what you’re doing. Or use any method or combination of methods 1-4 if you already have traffic coming in. However, if you’re still struggling to get people to your site, then work toward 5-6.

Do you run a newsletter, email course or any other form of email list? We’d love to hear some of your suggestions (and I’m sure our other readers will too). How did you grow your email list in the first place, or how did you get people to subscribe?